trade show support

Axiom ensures that clients make the most out of their presence at trade shows helping them to stand out from the crowd, drive traffic to their stands and convert potential leads.

Typical activities include:

  • Securing coverage for clients in the daily newspapers distributed at such events.
  • The securing of editorial coverage in publications which have bonus distributions at specific shows.
  • Coordination with the show press room to ensure maximum exposure for clients.
  • The setting up of journalist one to one meetings.
  • The setting up of standalone press conferences and seminars.
  • Input into the marketing materials being distributed at the stand.
  • The development of scripts and presentation training for staff.
  • Research on competitors also present at such shows.

Trade shows that Axiom has recently supported clients with include:

  • The Offshore Technology Conference (OTC)
  • The EAGE Conference & Exhibition and Offshore Europe (oil & gas)
  • The World of Learning Exhibition & Conference and the HRD Conference & Exhibition (training)
  • Tthe 4th World Water Forum (development and the environment)

 

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